CARLO DALI
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Confidential — Investor Summary
CARLO DALI — Brand Overview
Strategic Growth Round · 2026

Before the World
Knows the Name.

Discover why & how CARLO DALI London will become one of the fastest-growing luxury lifestyle brands in Europe — and how a single strategic investment of up to £12 million accelerates a fully operational luxury platform toward £300M+ turnover within 36 months and a £1 billion valuation within five years.

We are raising up to £12M at a £50M valuation.
A 36-month growth campaign — B2B scale-up, celebrity launch, and global flagships — targeting 8–9× ROI within 4–5 years.
📞  Book CEO Call View Investment →
£12M
Raise at £50M Valuation
£300M+
Year-3 Revenue Target
£1B
Valuation Target — 5 Years
300+
Premium Points of Sale — 9 Countries
57+
Countries — D2C Customers
01

The Brand

The Brand — Legacy in Excellence
Five years.  Five categories.  One vision.

CARLO DALI LONDON is a multi-category luxury lifestyle brand founded and operated by Charalampos (Carlo) Daniilidis. Born from a vision to bring ultra-premium products to a global audience, the brand was bootstrapped from inception — surviving COVID, building a real sales engine, and reaching genuine international scale without external funding.

We are not a startup with a concept. We are a running business with infrastructure, retail partnerships, and a proven ability to close markets across five continents.

Carlo Dali — Luxury Redefined Carlo Dali — Bring Luxury to Your Location. Build a Legacy. Carlo Dali — Launch Luxury. Create Margin. Carlo Dali — Trusted by Premium Partners

87+ Fragrances

Signature and niche collections. The core of the brand — high-margin, deeply emotional, globally in demand. Including the iconic Perfume Bar display.

Automatic Watches

Swiss-inspired mechanical timepieces positioned in the premium accessible tier with strong wholesale appeal.

Leather Goods

Curated accessories — wallets and bags crafted to luxury standard, complementing the full CARLO DALI lifestyle.

Designer Eyewear & Signature Amenities

Designer eyewear and Signature Amenities Collection — award-winning hotel amenities completing the five-category product ecosystem.

02

The Founder

Charalampos Daniilidis — Founder & CEO

Charalampos (Carlo) Daniilidis

Charalampos Daniilidis began his entrepreneurial journey while studying Chemical Engineering, building sales organisations that generated over €1.7 billion in cumulative sales within 15 years. A visionary innovator, he developed one of the first online recruiting systems in 1999 and co-founded FACELIST — a social networking concept launched years before Facebook.

Between 2010 and 2020, he helped numerous companies break sales records, expand internationally, and implement innovative growth strategies across multiple markets.

Today, he brings together more than 30 years of entrepreneurship, innovation, and international business development as the Founder and CEO of CARLO DALI, with the ambition of building one of the world's next great luxury lifestyle brands.

The Independent — Press

"This unique personality of Mr. Daniilidis made over €1.7 Billion as a distributor. Here, as a founder — £1 Billion. When?"

— The Independent News
30+ Years Experience €1.7B Sales Organisations Serial Innovator Since 1999 Founder & CEO Chemical Engineer
03

The Market Opportunity

The global luxury, fashion, and lifestyle market is currently valued at $1.9 Trillion — and projected to surpass $2 Trillion next year. In 2024, Bernard Arnault — the owner of LVMH — was the richest man in the world. And 45% of the top 30 global companies are in luxury, fashion, and retail. This is the most powerful commercial sector on earth. CARLO DALI is positioned at the centre of it.

$1.9T
Global Luxury Market Today
$2T+
Projected Market Next Year
45%
Of Top 30 Global Companies in Luxury & Fashion
#1
Richest Man 2024 Was a Luxury Brand Owner

The Bernard Arnault Proof

The richest person on the planet in 2024 built his wealth through luxury brands — not technology, not oil. LVMH is the blueprint. CARLO DALI is building the next brand that companies like LVMH would want to acquire. Every great luxury house started with a founder, a vision, and a product the world had not yet discovered.

04

The Sales Engine

Carlo Dali — 10 Agents. Growth That Builds a Fortune. 3 Scenarios 12 Months.
10 Agents · 3 Scenarios · 12 Months · From 1 to 5 Deals Per Week · Up to €32,400,000 Revenue Potential

The operational foundation of CARLO DALI is a systematic, technology-driven B2B wholesale machine. The plan is disciplined and sequential — small daily actions producing massive monthly results. The sales engine builds in two phases directly tied to where the investment goes.

Phase 1 — Months 1–3

Activate the Engine

CARLO DALI CRM, Auto Powerdialer, AI Agents for inbound and outbound calls and email infrastructure. Start with a core team of agents: 200–300 emails/day, 100–200 calls/day, 5–7 Zoom meetings/day. Target: 1 deal per day from the first weeks of operation.

Phase 2 — Months 3–4 Onward

Scale to 20+ Agents

Once growth capital converts raw material into finished stock (£4M+ in new inventory), we scale to over 20 agents. More stock means more deals can be closed and fulfilled. The engine accelerates as the asset base is unlocked.

THE EARNINGS PICTURE — WHAT YOUR INVESTMENT UNLOCKS
Stream 1
Wholesale Partners
Every new point of sale places a minimum reorder of £1,000/month — roughly 1.5 fragrances per day. With 160 active partners that is £160,000 recurring every month, before a single new deal is closed.
£160K/mo at 160 POS
Stream 2
Distributors & Importers
Country distributors and importers found through trade exhibitions and our online marketing place large bulk orders — typically £20,000–£100,000+ per country deal. One distributor agreement can equal months of wholesale revenue in a single transfer.
£20K–£100K/country deal
Stream 3
Flagship Retail
The London flagship store generates direct retail cash daily at 8× wholesale margin. A conservatively run luxury fragrance boutique in a prime location turns over £30,000–£80,000/month. This store also accelerates every wholesale conversation — retailers see the brand in situ.
£30K–£80K/mo retail
Combined Monthly Revenue Picture — Month 10 (Conservative)
Wholesale Reorders
(min. 2,000 POS × £1,000 · Month 10 at 20 agents)
£2,000,000
New Deals
(20 agents × 20 deals × £8,000)
£3,200,000
Flagship Store
(London retail)
£50K–£100K
Combined Monthly
(excl. distributors)
£5.25M–£5.3M
At 50 agents each closing one deal per day, monthly new wholesale revenue alone reaches £8,000,000. Add recurring reorders, the flagship store, distributor deals, and exhibition orders — and the revenue picture at month 10 is transformational. This is what your investment is funding.

The Numbers Behind the Engine

Scenario A (avg. deal £4,000): 10-month revenue £640,000 + recurring orders £770,000 = £1.41M total. Scenario B (avg. deal £8,000): 10-month revenue £1.28M + recurring £770K = £2.05M total. Every new point of sale that places even a £1,000 monthly reorder compounds to £770,000 across 160 partners over 10 months.

05

The Chris Brown Partnership

CARLO DALI holds the global licence for three Chris Brown fragrances. This is not a future aspiration — the product exists, it has been created, and it is part of the CARLO DALI catalogue. The partnership with one of the most followed recording artists on earth, with over 140 million social media followers, is a confirmed asset of the business.

The Exclusive Chris Brown — Carlo Dali Fragrance Trilogy
Phase Two Catalyst Global Licence Held 3 Fragrances 140M+ Followers

Important for investors: The Chris Brown launch is Phase Two of this raise — the warhead of the £12M Strategic Growth Round, ignited once the B2B engine is compounding, with a dedicated £1.5M allocation for production, PR, and high-impact campaigns. Celebrity fragrance benchmarks — Rihanna, Ariana Grande, Travis Scott — each exceeded £50M in Year 1 from a single launch. Our target: £100M+ retail revenue within 14–18 months. The production model is fully operational and replicable, so one celebrity engine acts as the catalyst while the brand retains the long-term value — ready to scale across the next celebrity partnerships. You invest today and participate in that entire journey from launch.

06

The Three-Phase Growth Programme

A 36-month campaign in three sequenced phases — each converting capital directly into revenue channels that are already partially operational. This is not speculative deployment; it is scaling what already works.

Phase One — B2B Scale-Up
Starting Now — First 90 Days
The engine is already live — we start now. Weekly B2B target of £150K–£200K through 10 high-performance agents across UK/EU/USA — one daily sale per agent (£4,000–£8,000), prioritising the Perfume Bar programme. Annualised forecast: £2.4M–£4.8M from agents alone, with 10% of turnover re-invested to keep the engine compounding.
Phase Two — Celebrity Launch
The Chris Brown Catalyst
Launched on top of the active B2B engine — driving global visibility, accelerating pre-sales, and igniting the revenue curve. £1.5M allocation for production & campaign. Benchmarks: Rihanna, Ariana Grande, Travis Scott — £50M+ in Year 1. Target: £100M+ retail in 14–18 months.
Phase Three — Flagships & Franchise
Immersive Retail Expansion
Athens & Dubai (£600K), then London & New York/Miami (£1.5M). Flagships double as Brand Experience Centres, B2B activation hubs, and fragrance labs — the credibility anchors that unlock 30+ franchise stores post-validation.

The Asset Is Already Here

CARLO DALI already holds €7M+ in retail value of inventory, secured and ready to activate. With working capital from this round directed at production, existing raw materials convert into €20M+ in retail-ready stock. The capital does not create the asset — it unlocks it.

07

Why £12 Million?

£12M is not an arbitrary number. It is the precise capital required to unlock every growth lever simultaneously — and transform CARLO DALI from a proven operational brand into a global luxury group capable of reaching a £1 billion+ valuation.

01 — Celebrity
Celebrity Collaborations
Launch Chris Brown and secure additional global celebrity partnerships — the single highest-ROI channel in luxury fragrance.
02 — Flagship Stores
Flagship Stores
Open iconic flagships in London, Dubai, New York, Athens, and Milan — creating international credibility and franchise demand.
03 — Franchise
Franchise Expansion
Build the systems, manuals, and infrastructure to launch 30+ franchise locations worldwide — fast expansion with minimal capital exposure.
04 — Exhibitions
Global Exhibitions
Participate in the world's leading luxury, beauty, and retail exhibitions — recruiting distributors and franchise partners across 20+ countries.
05 — Sales Infrastructure
AI-Powered Sales Infrastructure
Scale from 10 agents to an international commercial organisation with dedicated B2B teams, AI dialer, CRM, and 1M+ qualified lead database.
06 — Marketing
Marketing & Brand Awareness
Global digital campaigns, luxury PR, influencer programmes, celebrity activations, and video production — building the brand into a household luxury name.
07 — Innovation & IP
Product Innovation
New luxury categories, artistic packaging, AI scent personalisation, patents, and IP — protecting and expanding the brand legacy across categories.
08 — Working Capital
Working Capital
Inventory, manufacturing, supply chain, and international logistics — ensuring the operational foundation can support rapid worldwide expansion.
08

Capital Raise

Strategic Growth Round
Up to £12,000,000
At a £50,000,000 Valuation
To accelerate CARLO DALI into a global luxury lifestyle house through celebrity collaborations, international flagship stores, franchise expansion, worldwide exhibitions, AI-powered B2B sales infrastructure, marketing, product innovation, and working capital for rapid international expansion.
09

Use of Funds — £12M

Capital is deployed sequentially across eight strategic pillars — each tied to a specific revenue channel that is already partially operational. This is not speculative deployment; it is scaling what already works.

1. Celebrity Collaborations
£1.5M
Launch 3 Chris Brown fragrances globally. Secure additional celebrity partnerships. Production, PR, and high-impact campaigns. Benchmark: Rihanna, Ariana Grande, Travis Scott each exceeded €50M in year one from a single product.
2. Flagship Stores
£2.5M
Athens & London: £600K — regional luxury hubs, in progress. Dubai & New York/Miami: £1.5M — global brand power. Each store serves as Brand Experience Centre, Fragrance Lab, and B2B activation point. Followed by 30+ franchise stores.
3. Franchise Expansion
£0.6M
Build the operational systems, manuals, and support infrastructure for 30+ franchise locations worldwide. Franchise fees received 3–4 months in advance — cash before costs. Very low operational exposure for the company.
4. Global Exhibitions
£0.6M
8–10 international events — HoReCa, beauty, luxury retail, franchise expos. Advance payments of 30–50% are standard; cash arrives before expenses. Each exhibition generates B2B contracts and country distributor agreements.
5. AI-Powered Sales Infrastructure
£1.0M
Scale from 10 to 50 agents across UK, EU, USA, and GCC. CRM, AI dialer, Auto Powerdialer, 1M+ A-class contact database. Perfume Bars and modular display systems for partners. Daily target: £40K new B2B deals per day at 20 agents.
6. Marketing & Brand Awareness
£0.8M
Global digital campaigns, luxury PR, influencer seeding, celebrity activations, video production, and landing pages. 10% of B2B revenue continuously re-invested into brand awareness — self-funding growth loop.
7. Product Innovation & IP
£1.0M
New luxury categories (cigars, espresso, lifestyle). New bottle formats, artistic packaging, unique colours, AI scent personalisation. Development of patents and iconic concepts. Additional celebrity collections and prestige ambassador programmes.
8. Working Capital
£4.0M
Inventory production (converting €7M+ in existing raw materials into €20M+ retail-ready stock). Manufacturing, supply chain optimisation, international logistics, operations, legal, and management team to support global scale.
TOTAL CAPITAL RAISE £12,000,000
10

Financial Summary & Growth Targets

Four revenue streams. Three years. One trajectory. These projections are built on conservative modelling — the actual opportunity, particularly through celebrity launches, distributor agreements, and viral consumer demand, could significantly exceed these numbers.

Revenue Stream
Year 1
Year 2
Year 3
B2B Revenue — Agent Network
£6M
£20M
£70M
Flagship Stores + D2C
£2M
£10M
£55M
Chris Brown Fragrance
£10M
£70M
£40M
Franchises (30+ stores)
£2M
£15M
£70M
Cigars, Espresso & Lifestyle
£0.5M
£2M
£6M
TOTAL (Conservative)
£22.5M
£117M
£241M
+ D2C & Brand Spillover
£300M+ by Year 3
Investor Returns — What Your Capital Becomes · Equity at the £50M Round Valuation
Investment
Equity
@ £100M Val
@ £300M Val
@ £1B Val
£100,000
0.2%
£200K
£600K
£2M
£500,000
1%
£1M
£3M
£10M
£1,000,000
2%
£2M
£6M
£20M
£2,000,000
4%
£4M
£12M
£40M
8–9×
Target ROI · 4–5 Years
£175–183M
Exit Valuation · Base Case
£70–80M
Dividend Potential as Profitability Compounds

CARLO DALI is not a concept — it is a ready-to-scale luxury empire.

The foundation is in place. €7M+ in assets. 300 points of sale. A confirmed celebrity licensing deal. An operational B2B engine. The question is not why CARLO DALI — the question is why not you, and why not now. Within 12 months, the entry cost for the same stake will be 5–10 times higher. This is a limited-window invitation to the ground floor of something that will be global.

Strategic Growth Document
Detailed Analytical Plan & Growth Model
Full 36-month strategy, phase breakdown, revenue modelling, and capital deployment plan.
View Full Analytical Plan →
11

How You Can Invest — Three Routes

Structured funding options with built-in investor safeguards. Choose the route that fits your position — every path is supported by formal documentation prepared with our legal counsel.

Option 01
SAFE / Advance Subscription Agreement
Invest today via an Advance Subscription Agreement — your capital converts into equity at the next priced round on pre-agreed terms. Fast to execute, founder-and-investor friendly, and fully documented alongside the Shareholders’ Agreement and Articles of Association.
📄 Download the SAFE Agreement 📄 Download the Subscription Agreement
Option 02
EIS — Enterprise Investment Scheme
For eligible UK taxpayers, EIS can offer up to 30% income tax relief, capital gains deferral, and loss relief on qualifying investments — significantly de-risking your position. Availability is subject to HMRC advance assurance and your personal circumstances; details provided on request.
📄 Download the EIS ASA Agreement
Option 03
Speak to Us — or Our Law Firm
Book a call directly with the CEO, or verify everything with our law firm, DLA Piper:
Dr Orestis Omran — Partner, DLA Piper
Co-Head of Greece Country Group · DLA Piper, Brussels
Phone: +32 2 500 1539 (work)
“DLA Piper — a top-ranked global law firm; Dr Omran is recognised by Chambers Global and The Legal 500 as a leading corporate, banking & finance lawyer.”
Book the Conversation →